About Path of Asha
ABOUT
PATH OF ASHA is an apparel brand created to celebrate the diverse culture of Iran and Zoroastrians. We hope to especially bring a sense of connection and pride for Iranians in the diaspora, who want to wear their culture on their sleeve.
WHAT IS "PATH OF ASHA?"
PATH OF ASHA MEANS "THE PATH OF TRUTH".
This phrase is referenced many times in ancient Iranian texts, stressing the importance of leading a path of righteousness and wisdom.
Every human being has a Path of Asha which they follow and this path changes as we grow and learn throughout our lives. Only you can define your Path of Asha.
THE TEAM
FOUNDER - TANYA HOSHI
Tanya is a Pakistani-Canadian Zoroastrian who launched Path of Asha as a way to share designs and stories that spread knowledge and pride about her cultural heritage. Having both Iranian and Pakistani grandparents, she grew up embracing both cultures and loves staying connected to her roots while in the diaspora. Tanya is heavily involved in the Zoroastrian community, currently as the 1st Chief Social Media Officer for FEZANA - the governing body of Zoroastrians in North America. She is also the lead coordinator for the Zoroastrian Return to Roots Program since 2018. She was awarded the FEZANA Creative Arts Scholarship in 2019 and the Young Zarathusthi Award in 2022 at the World Zoroastrian Congress in New York City.
DESIGNER - CYRUS KARANJIA
Cyrus Karanjia is a Pakistani based Art Director for Visual and Print Media. He started his career as a junior creative head for Fuchsia Magazine where he was responsible for social media content designing, title sequences for programming and conceptualizing monthly cover shoots. After a few months Cyrus decided to follow his true passion and pursue production design. He is currently working as an Art Director and Production Designer for Films, Web Series, Commercials and Fashion Films and shoots.